Puglia

Puglia wine is built on indigenous varieties you will not find anywhere else at this price: Negroamaro, the backbone of Salice Salentino DOC, delivers robust, structured reds, while Primitivo — the same grape as California Zinfandel — brings dark-fruited intensity, and Nero di Troia thrives almost exclusively in northern Puglia. If you want something genuinely different from Tuscany or Sicily, read on.

Why choose Puglia wine?

Choose Puglia because its indigenous varieties produce styles that neighbouring regions simply cannot replicate. Primitivo from Gioia del Colle gives deep, concentrated reds with tangy acidity — a natural match for slow-roasted lamb or aged pecorino — while Negroamaro delivers sweet-tasting, early-drinking reds and food-friendly rosés that work equally well mid-week or at a dinner table. Underpinning all of this is genuine structural depth: Puglia spans 32 DOCs and DOCGs, and growers across Negroamaro and Primitivo appellations are actively raising quality and pushing prices upward. That means the buying window is now — before the market catches up. If you want robust, distinctive styles from Puglia's unique indigenous varieties, our Puglia selection starts here →

What does Nero di Troia taste like?

Nero di Troia shows medium-intensity red cherry and redcurrant fruit with a black pepper note and high but fine-grained tannins — structured without being heavy.

Does Puglia produce rosé wine?

Yes. Negroamaro makes some of Italy's most characterful rosés, and bush-vine-grown Negroamaro adds a robust, spicy edge that sets Puglian rosé apart from lighter styles elsewhere.

Are there sweet wines from Puglia?

Negroamaro is also used for dried-grape sweet wines — a less well-known style worth exploring if you enjoy dessert wines with real depth and southern Italian character.