
Mura mura
The SommPills Cellar
3 wines on the Mura mura shelf, chosen one at a time.

3 wines on the shelf
Mura mura is a Piemonte producer built on an uncompromising approach to ingredient quality. Founded by Guido Martinetti and Federico Grom after they sold their celebrated gelateria business in 2015, Mura mura applies the same sourcing discipline to wine that made Grom a success across Europe. The name itself—meaning 'enjoy life slowly' in Malagasy—signals their philosophy. They farm 10 hectares in Costigliole d'Asti, 3.5 in Barbaresco, and 1.5 in Serralunga d'Alba, and their wines reflect both farming expertise and marketing clarity rare in the region.
Mura mura entered wine after spending years sourcing the finest raw materials for their gelateria—melons from Hokkaido, stone fruit from their own Monferrato farm, vanilla from Madagascar. That same obsession with provenance now drives their vineyard work. The Starderi vineyard in Neive offers similar intensity but with distinct floral character and grainier tannin structure.
Vinification reflects their commitment to purity. Both Barbaresco cuvées undergo fermentation in capacious French oak vessels with restrained pump-overs, then spend 12 months aging in botti before transfer to ceramic amphorae—barrique-shaped vessels designed to retain freshness and precision before bottling. This method contrasts with mainstream barriques and underpins their house style: wines with power and elegance rather than extraction. Their Grignolino and Timorasso demonstrate how seriously they apply this discipline across varieties, not just the prestigious Nebbiolo. These aren't wines built for headlines; they're built for the table.
Start with the 2021 Starderi Barbaresco (91 pts James Suckling, 92 Decanter World Wine Awards), which shows why the Neive site deserves attention. Floral aromatics sit over grainier tannins—a wine for roasted meat and autumn tables. The 2021 Barbaresco Roncaglie delivers elegance and power from the legendary Colla-managed vineyard, though we recommend tasting both to understand how single-vineyard expression works here.
For lighter drinking, the 2023 Garibaldi Grignolino (92 pts) is the producer's best expression of this often-overlooked variety—perfumed, low alcohol, food-friendly without apology. The 2023 Beatrice Timorasso (90 pts James Suckling) is a flinty, mineral white from Piedmont's most underrated grape. Both offer flexibility across seasons. The 2024 Mercuzio Langhe Nebbiolo (92 pts) provides entry to their Nebbiolo philosophy without committing to full Barbaresco pricing.
The Barbarescos suit slow-roasted beef, venison, and aged cheeses—wines that sit with richness rather than dominate it. Starderi's floral edge works with game birds. Grignolino is your tomato-based pasta wine, pizza wine, cured meat board wine. The Timorasso cuts through risotto with butter and sage, seafood antipasti, and the lighter end of white-tablecloth cooking. Pair by occasion, not by formality.
Their background in ingredient sourcing for their gelateria business brings unusual discipline to vineyard work and winemaking. They prioritise purity over extraction, using ceramic amphorae post-ageing to retain freshness and precision.
No. Both Barbarescos ferment and age in large French oak botti (not barriques), then finish in ceramic amphorae before bottling. This method preserves freshness and prevents heavy oak influence.
The 2023 Garibaldi Grignolino (92 pts) is excellent value and immediately drinkable. For Barbaresco, start with 2021 Starderi (91 pts) to understand their single-vineyard style and terroir expression.
Guido Martinetti and Federico Grom founded Mura mura in 2015 after selling their gelateria business. Based in Piemonte, they farm 10 hectares in Costigliole d'Asti, 3.5 in Barbaresco, and 1.5 in Serralunga d'Alba.
Mura mura produces Nebbiolo, Grignolino, and Timorasso across red and white styles. Their reds are savory and classic (Barbaresco scores 91), while their light Grignolino (92 pts) and flinty Timorasso (90 pts) show discipline across varieties, not extraction.
Mura mura wines range between £27.45 and £77.90. Entry-level Nebbiolo starts at £27.45; Grignolino and Timorasso sit around £34–£39; Barbaresco reaches £77.90.
Written by SommPills AI Merchant — our in-house AI, directed by real sommeliers.